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Woodworking machinery enterprise need to pay attention to the surrounding the control of the market

by:Ludiao     2020-09-11
Any brand building is a time of precipitation, woodworking machinery brand is no exception. machinery enterprises from small to large development process, without peripheral market for their support. Any brand of cnc woodworking machine machinery's brand influence in the region are self-evident. Instead spend big energy to grab someone else's territory, grasp their own home. Brand marketing is due to local companies, both relationships, social resources, logistics conditions and so on all occupies a unique advantage. For your own home, woodworking machinery enterprise is not expensive advertising, logistics service is low cost, and due to the influence of the local brands, marketing performance and efficiency can be beautiful, really is low pay higher returns. Therefore carefully safeguard local resources, turn yourself around firmly grasp the market, behind the lay a solid foundation for future expansion. machinery enterprise needs to strengthen the rear side to consolidate Chinese jiangshan, woodworking machinery enterprise to seize market, become national famous brand cnc woodworking machine machinery, can achieve the effect is not a short time. But now a lot of woodworking machinery enterprises eager to the present situation of woodworking machinery industry brand development, work hard at all costs, to join the national investment promotion of cnc woodworking machine machinery. But the pace of investment promotion once cleared, woodworking machinery enterprise's own conditions is not mature, possibly will cause irreparable. First for marketing terminal woodworking machinery agents, may encounter do not deliver the goods on schedule, and the serious problem of after-sale advertising does not reach the designated position, etc. According to the survey, a lot of woodworking machinery agents, enterprise once signed with the agent, the early stage of the store opening may give a little marketing support, but then no longer and its management, is not really woodworking machinery companies don't want to give support, but the ability is limited, puff. Resulting in early spread point easily, later maintenance is difficult. Next to the woodworking machinery enterprise itself, each pair of the expansion of a region, its own resources and the human will have to increase, power production but also need to improve. First, due to the different regional characteristic, the corresponding research and development of product innovation will have different requirements, the corresponding equipment and personnel costs will increase; Secondly, because the custom characteristics of woodworking machinery, far from the regional logistics cycle is too long, or need to take delivery and after-sale problems caused by the logistics, must either to the appropriate regional centers set up production base.
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