There is no doubt that in the current economic situation, individual soldiers getting more and more difficult to win in market competition.
Engaged in machine tool industry enterprises, however, are still mostly stay in solo stage, did not establish consciousness of resource integration and clustering.
machinery industry as an important part of the machine tool industry, the advantages and benefits of not attempt to full attention to.
machinery enterprises in the process of transformation and upgrading, completely can help from each other, means of integration of resources, market channels, product design resources, human resources and other resources, promote each other to promote industrial upgrading, to form strong competitive industrial clusters.
Strengthen innovation ability, improve the design level in recent years, faced strife-torn cnc woodworking machine
machinery industry, but the market demand is always exist, grab market share depends on the innovation ability of the brand.
machinery industry has quite a few brands, these brands have innovation ability and design ability, they are in areas such as design, manufacture process can reach thousands of patents.
machinery enterprise want to remain competitive, will continue to strengthen the self innovation ability, attention to domestic and international top designers and design agencies to absorb new ideas, good ideas, blend in these products, to promote technology level and the design level of ascension.
Channel transformation, multiple way and in addition to the above two channel transformation is also indispensable.
Before some companies only in the dealer channels, wait to look up, only to find that marketing channel has become a problem.
machinery enterprise should pay attention to multiple channel transformation way and strategy, domestic attention with the help of a professional stores, multiple channels, such as electric business platform, grab the domestic market;
Export to gradually set up the independent brand sales channels, such as specialty stores, such as set up abroad, get rid of the dependence on OEM business, and so on.
In the future, woodworking machinery industry competition will only escalating, woodworking machinery enterprise want to quickly grab market, should adjust the strategic decision as soon as possible, quickly took to the road of the transformation and upgrading of the brand, in order to continuously improve enterprise itself, create a good reputation, product spleen create competitiveness, the future development of the enterprise.
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